Monday 15 August 2011

Musing on Modern Movie Magazines

A recent article in The Guardian regarding the segregation of movie magazines in newsagents has become a talking point on Twitter amongst us film loving folk. Cinema loving Louisa Robina Happe was fed up with having to trawl through the male dominated entertainment section to get to the film periodicals so decided to start her own film magazine Studio. However the Guardian questions whether this is just another women’s lifestyle magazine in a different form as it features articles on how to ‘steal the style of actresses’ rather than just focusing on their actual films. So is there such a thing as a real female film magazine or better still, is there a publication where gender is not even an issue, where it is simply a shared love of cinema regardless of the sex?

This article got me thinking on this subject which has been a sticky point in the past. I have been a reader of Empire for many years, however one article that was printed a while ago, made me question what I was reading and how this suited my needs as a film lover. The article in question was titled ’50 Movies that make men cry’ and featured films broad in range such as Star Wars, Saving Private Ryan, The Shawshank Redemption and Spartacus with written explanations as to why these films got under men’s skin and produced the elusive tears. Shoehorned into this article, in a corner of the page, was a sub piece titled ‘And 5 films that make women cry’ with barely a one sentence reason why and featured simply ‘chick flicks’ such as Dirty Dancing ‘nobody puts baby in the corner’ and Beaches ‘You are the wind beneath my wings. Sob’.
Now I know that for many women these chick flicks do produce the tears (most of whom I am certain work in my office), however as an ardent film fan, someone is more likely to cry at Sam Rockwell’s plight in Moon or to the brutality inflicted on the aliens in District 9, I felt patronised and insulted. Now I know that Empire has a predominantly male readership but surely they wouldn’t go out of their way to alienate their female followers?
I thought about this the next time I went to buy the magazine (yes I continued to buy it out of habit and also because my friend Ian and I take it in turns to buy it, then send it to the other one with added ‘amusing’ notes next to the bits we like and bits we don’t). Walking round the newsagents, I felt out of place next to the issues of FHM and Loaded that were in close proximity, I even mistook Empire for one of these ‘Lads Mags’ once due to a half naked Megan Fox on the front cover (don’t worry this was quickly defaced and transformed into a disturbing Let the Right one In mash up). Perhaps Empire magazine, which does feature some well written articles and the legendary Kin Newman’s dungeon, is simply pandering to a target market or maybe its just one big boys club where a films merit is determined by whether Natalie Portman’s bum looks good in HD? A female, serious about her film knowledge would have to look further afield to satisfy her cinematic needs and also to not feel like she is not intruding on the man’s arena.

And so rejoice for publications such as Little White Lies and the recently formed New Empress Magazine. These are independent film magazines that do not feature shots of Zoe Saldana in her underwear, nor do they overtly push the feminist angle in cinema, they simply write about film for film lovers. Little White Lies features in depth analysis of predominately art house and independent cinema with a reluctance to rely heavily on the mainstream releases. New Empress meanwhile covers an array of weird and wonderful topics in cinema, with many women writers on board and a female Editor.

And there in lies the rub, if we want a magazine that is not gender specific and aimed at a horny 13 year old boy, we have to seek out the leftfield, it is not offered in the mainstream. To provide film reviews and news, there is the feeling that they also have to provide sultry shots of Jessica Alba, thus perpetuating the idea that the woman is the object in cinema.
I would like a film magazine that doesn’t treat actresses as centrefolds. I would like a film magazine that’s gives an absorbing discussion about the themes of The Tree of Life but also acknowledges the guilty pleasures of Hot Tub Time Machine. I also would like a film magazine that gives an analysis of The Oscars and not ‘who’s wearing what on the red carpet’. Certain periodicals are making waves and addressing the needs of both genders and from all walks of film appreciation, however this is still in the minority and needs to be questioned more.

After all, as legendary film producer Bob Evans might say ‘A film fan is a film fan is a fan’.



1 comment:

  1. I wholey agree... however i think with the large mainstream magazines there is a lot of money banded around to get the shot on the cover.. the large multi page article and pictures (mostly of the women folk) all over't shop from the studios for promotion.

    The only publications immune from this will be the lesser known indie magazines printed on recycled bog roll, which may not have the access and early news that the larger ones have, but retain integrity.. its a bit of a catch 22.

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